凯迪拉克(Cadillac)这个品牌在美国是文化的标志,正如其在20世纪初的外号所宣称的那样,它代表了“世界水平”。但是,如何在认可度远不及美国的中国市场建立品牌的认可度,彰显品牌的本质,引领先进的潮流,打造一个凯迪拉克品牌空间就显得尤为迫切了。凯迪拉克品牌空间(中国)建筑面积超过4000平方米,位于上海通用汽车公司研发园区和制造工厂中。凯迪拉克品牌空间(中国)旗帜鲜明的反映了凯迪拉克品牌的态度,热情和技术成就,同时通过沉浸式体验展示了对中国文化的理解。项目整体是按照中国传统的空间原则布局的,用户如果要从公共空间移动至私密空间,要经过多重体验空间。朝内的花园和一览无余的景观以尊重风水为前提,在上海远离市区的地方创造了一个独特的目的地。
Cadillac is an American institution, a cultural icon, and as its early 20th century nickname denotes, “the standard of the world.” But with aspirations to sell this brand in China where the brand does not enjoy instant recognition, the need for a Cadillac House arose, to explain the essence of the brand and to seduce with its progressive style. With over 4000 SM of space, the House is located on the new Shanghai GM R&D campus and manufacturing facility.
The Cadillac House visibly reflects the attitude, passion, and technological achievements of Cadillac while demonstrating an understanding of Chinese culture through an immersive experience. The House is organized around traditional Chinese principles of space; occupants pass through a series of thresholds, or “permissions” as they move from public to exclusive areas of the building. Introverted gardens and filtered views of the landscape build on the principles of feng shui to create an exclusive destination just outside downtown Shanghai.
Though planned using these traditional Chinese principles, its material, craft and ethos is all Cadillac.
项目名称 | 凯迪拉克品牌空间中国 | 项目地址 | 上海 | 项目单位/联系方式 | 游客,隐藏的内容**可见 | | |
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